Digital Marketing Training for Teams and
the Global Enterprise
Keep your Team Current, Execute with a Cohesive Strategy, and Drive Greater Return on Digital
Streamline and standardize your education efforts through interactive training, covering a variety of digital marketing channels, including search engine marketing, content marketing, email, social media, demand generation, web analytics, and more. You and your team will gain practical, real-world digital marketing training that will take your drive greater return on your digital investment.
Corporate training is offered online, on-site, or as a customized blended solution:
- Online: With the help of your education advisor, choose online courses based on your team's experience level and training needs. Then, customize based on employee roles or immediate company objectives.
- In-Person: OMI instructors will evaluate your needs and develop a custom, on-site training program.
- Both: This solution is for organizations that want to make the most of their corporate training and standardization program. An OMI instructor will organize your training program on-site, providing customized, online courses designed for your team to complete on their own. The OMI instructor(s) will then apply the material to your internal objectives and relate the material back to your industry and/or products and services.
Start Training Your Team in Hours.
OMI's 'Quick Start' program enables you to choose from hundreds of existing lessons and crash courses to get up and running fast.
Build a Customized Training Program.
Tailor fit training to your team's specific needs with customized course materials, delivered in house or online via a branded corporate training portal for your employees.
Curriculum includes how-tos, case studies, and best practice strategies taught by expert practitioners in social media, search, marketing automation and more, from beginner level to advanced.
OMI Knows Digital Marketing
Creator of the Online Marketing Summit, the leading digital marketing education event in the world, OMI gives your team access to over 100 world-class instructors, hundreds of online on-demand courses, in-person workshops, customized training programs, and branded Learning portals. Find out why thousands of corporate students have already chosen OMI's innovative training programs to improve their results.
Custom eLearning Center
There are two types of eLearning Centers that OMI builds, often times both are used together. One eLearning center is created for internal employee use and the other for external partner & client use.
Internal Education Center - First and foremost, the Internal Education Center leverages both in-house SME’s recordings that we can and will help curate and turn into well-structured class. In addition, outside experts can either create custom records or choose from the library of existing courses.
Client Education & Resource Center - The second type of eLearning Center is an external center and can be used as an agency client facing portal. At the Client Education & Resource Center, you can have your SME’s educated ONCE and then allow clients to learn from them before your meetings. As we all know, the most cumbersome side of an agency is educating and many times for free. By utilizing this center, it saves a lot of time and money for all agencies that are educating. In addition, it will free up resources to focus on the custom elements of any meeting. Pitch or deliverable versus rehashing the same presentation time and time again.
$5,000 - $50,000 Per Course: Price depends on the number of users, classes and level of customization. Plus, per head cost is based on the subscription model above.
Certificate & Certification Programs
OMI understands the need to validate knowledge and purvey expertise to empower employees and standardize knowledge that is hard to find in this industry. Therefore, we offer two programs to certify employees.
Industry Standard Certifications Programs - This is our own program to ensure a new employee, or existing expert, has a baseline knowledge on any subject in digital. We have both Digital Marketing and Social Media Essential programs for a starting point. Our Level 2 programs go into each major domain of digital; including SEO, Mobile, Marketing Automation, Paid Search, Analytics, Email, B2B Digital, and more.
Custom Certificate Offering - The Custom Certificate is unique to your team or entire company. We will curate the classes aligned the closest with your needs and then create a program to teach and test the learning process. For example, we will create 10 classes for Agency “X” on B2B Social Media Certificate for the Social Media team at the agency.
$700 for standard to $2,400 for custom.*
Custom Courseware Creation
In many cases, there are specific topics which have preferred instructors or teaching styles that are desired. OMI will find the right instructor for your needs and work with them to create an instructional learning experience that meets those needs. These classes are then licensed to the company. For example, recently, a client had a large need to cross train the Social and Search departments. We were then asked for classes going in depth on the topics of SEO and social media. These classes concentrated on the “how-to’s” of Google+ and other social tactics to drive rankings. Next, we found 3 instructors and gave a few sample classes and from there we chose one to create a 90 minute course that blew the socks off everyone.
$2,000 - $20,000 Per Course: Price depends on length and level of customization.
Supplemental In-Person Workshops
Yes, we are primarily an eLearning company. But we do recognize the need and preference for having the face to face offering that will energize the team, capture a deeper level of engagement and get hands-on. Not to mention, we have been recognized as an expert in big team meetings to add some outside perspective to pressing areas of need. The good news is we have an army of instructors around the world that can educate on any topic for all levels at nearly any geo-localized level.
$3,500 - $25,000 Per Course: Price depends on length and level of customization.
Digital IQ Testing
By far, this is the part of our offering that is the most fun. OMI takes all the standard tests for its industry-wide certifications and randomizes the hundreds of questions into a 100 question IQ test. The result is an amazing way to benchmark the knowledge of your team and find the areas of strength and those of weakness. The test is broken down into the major categories of digital to give both an aggregate score on digital as well as a segmented sub score in each area. For example, one may score in the 61st percentile on overall Digital Marketing IQ and this is how that score will be broken down:
Social Media IQ - 52 Percentile
Email Marketing - 20 Percentile
Digital Advertising – 89 Percentile
Web Analytics – 70 Percentile
Search Engine Optimization – 37 Percentile
Mobile Marketing - 44 Percentile
Overall Score: 61 Percentile