Content Marketing » The Blog Volcano
The Blog Volcano
You will learn...
- How blog content creates powerful forces that builds your attention-getting blogcano
- Why an RSS Feed is for more than feed readers
- Why your blog pages don't convert visitors into prospects and customers (yet)
- Why a blog is the best content engine for your business
Build a blog that drives explosive results.
Your blog is a volcano waiting to explode. When it does, you'll get the attention of prospects, search engines...everyone! This fast paced class will show you how.
What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential they have to explode onto the internet getting attention from prospects, search engines, social media...just about everyone. Brian Massey introduces you to the awesome geologic forces at work in your weblog and show you how to tap these forces for eruption after eruption.
|
|
Conversion Scientist, Conversion Sciences
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. “Conversion” is the process of converting Web traffic to leads and sales, and Conversion Sciences brings this ability to businesses of all sizes. Brian began by developing open source analytics systems for companies seeking to build their online channels. Brian speaks to corporations and universities, and at national conferences including PubCon, OMMA, Innotech, Destination Design Management, and PIA's Converge Conference. He has developed workshops for professional organizations such as the Direct Marketing Association and Webmaster World. He is a frequent guest on Webinars focusing on online marketing and conversion. Brian is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He authors The Conversion Scientist, and is a columnist for ClickZ.com, Search Engine Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.
|
| Title | Duration | |
|---|---|---|
| Introduction
|
2:18 | |
| Web Blog's Creative Forces | 7:50 | |
| Creating Content | 0:16 | |
| Blogcano Landing Page | 5:56 | |
| Adding RSS Feeds | 14:17 | |
| From Blog Page to Landing Page | 5:28 | |
| Key Takeaways | 1:02 |
Class Information
Get a 7-Day FREE Trial of an OMI Subscription
