Content Marketing Foundations

     

You will learn...

  • The fundamentals of content marketing
  • Why you should implement a content marketing strategy
  • How to conduct content marketing research
  • 8 Steps to create your own content marketing plan 

Content Marketing Definitions: Why Content Marketing?- Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing, and with this class you can continue to explore the overview of why you should probably be spending more of your budget on this bedrock of the digital marketing mix.

If you think that content marketing is simply creating content that drives traffic to your site, think again. Learn what it means to succeed with content on the digital platform.

Joe Pulizzi
Founder, Content Marketing Institute

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon,  Joe travels around North America and Europe  talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.
Title Duration
Introduction 2:27
Why Utilize Content Marketing?
  • Information Evolution
  • Traditional Marketing Challenges
  • Content Engagement
 14:35
The B.E.S.T Content 4:48
What is Content Marketing? 2:06
Engagement and Consumer Experience 3:00
Content Marketing Case Studies 7:26
8 Steps to Start Content Marketing
  • The Marketing Goal
  • Know the Informational Needs
  • Secret Sauce
  • Where is the Content?
  • Where Are Your Customers?
  • What Are the Best Tactics?
  • Develop the Content Calendar
  • Execute Back to Objective 
 16:18
Key Takeaways 1:37

Class Information

Rating: 4.5
Length: 52 min.
Instructor: Joe Pulizzi  
Level: Basic
Type: Research and Planning
Published: 09/01/2011
Updated: 06/01/2012
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