The Mobile Web & Responsive Design

     

You will learn...

  • Six reasons why mobile websites should lead your digital approach
  • When to make special mobile sites or use your core site for mobile traffic
  • The key steps and tools necessary for following Google's guidance on using responsive design
  • Four technologies to use to be "Future Friendly" so your firm can adapt to mobile change quickly.

Adapt to mobile now.

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Digital leaders from Google to national newspapers have seized on Responsive Design as an approach to make adaptive, future friendly web experiences. Your turn! If you’re a marketer who brings technology, business, and creative together – then this is for you.

Dave Wieneke
Digital Strategy Lead, ISITE Design

Dave leads the digital business practice at ISITE Design. As customer experiences become increasingly digital, ISITE Design provides management consulting, development, design, and content planning to enable digital enterprises.

Dave is a faculty member in Northeastern University's graduate program for Digital Media. His experience as a brand marketer includes building digital teams for Thomson Reuters, Christian Science Monitor, and Sokolove Law. He has keynoted and shared his vision of the future of digital marketing for eConsultancy, Marketing Sherpa, Marketing Profs, ExactTarget, Marketo, and e-Dialog.

Dave is a graduate of the Rhode Island School of Design, Boston University, and Shimer College. He lives in Boston, where blogs on UsefulArts.us, and guest writes for AdAge.
Title Duration
Introduction 1:43
Why Mobile Web? 3:52
Do You Need a Mobile Site? 9:07
Responsive Design 08:07
Mobile Channel Roadmap 2:33
Key Takeaways 0:57

Class Information

Rating: 5
Length: 30 min.
Instructor: Dave Wieneke  
Level: Intermediate
Type: Research and Planning
Published: 05/14/2012
Updated: 05/14/2012
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