Social Media Marketing » Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing
Thumbonomics: The Essential Business Roadmap to Social & Mobile Marketing
You will learn...
- Becoming findable under the right keywords
- How to setup and optimize your social media sites
- How to get real business from social media mobile marketing tactics like QR Codes, Yelp Optimization, and more.
Our goal as business owners is to attract the right customers and persuade them to buy, but with people searching in a myriad of different places, how do I ensure that my business gets found with social media?
Social media sites like YouTube, LinkedIn and Twitter are search engines! You will be inspired with new ideas and a greater understanding of how to leverage social media for Findability and how keyword research can help find you, including what tangible steps you can take to be successful on the key social media sites.
CEO, Founder, Findability Group
Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact--The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners.
Breaking free of corporate “cubicle” jobs well over ten years ago with nothing more than a dream of entrepreneurship and a basement computer, Heather has built her business into a multimillion dollar Denver SEM company—the Findability Group.
These days, you will usually find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet-lag is not an issue.) As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker’s Association (NSA), a sought after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah, and will tell you all about it if you ask!
Heather founded Findability Group in 2000 in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren’t bringing in business. As CEO of Findability Group, Heather leads a dedicated and slightly obsessed team of fifteen search marketing pros, whose mission is helping companies connect with their ideal customers online.
|Social Media and Search||3:35|
|Findability Buying Cycle||5:03|
|Findability Action Plan||6:38|
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