Web Analytics & Testing » Validating Campaign Delivery: How to Thrive In Our Evolving Digital Economy
Validating Campaign Delivery: How to Thrive In Our Evolving Digital Economy
You will learn...
- Why audience delivery validation provides a necessary layer for understanding your message effectiveness by hitting the right strategic target
- How to get the most accurate depiction of audience delivery by measuring people, not cookies
- How to drive discussions on this strategically critical topic and position your organization to lead the digital advertising revolution
- Why validated impressions provide a clearer picture of advertising effectiveness when comparing to other media.
Increase the effectiveness of your messages.
A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?
Get a thorough understanding of the systemic issues related to the delivery and measurement of digital advertising, and how the coming transformation of industry standards is likely to change the way you do business. Learn how to drive discussions on this strategically critical topic and position your organization to lead the digital advertising revolution.
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Industry Advisor, comScore, Inc
For nearly 12 years, Jason has produced research solutions and analytics yielding actionable insights into media usage and consumer trends for a variety of the world’s largest advertisers. . He has worked with an array of data sources; tapping into existing syndicated resources, behavioral data and primary research used to answer clients burning questions and enable actionable media plans. Jason has been instrumental in developing learning agendas and measuring business success for companies such as Abbott, Allstate, American Family Insurance, Disney, Motorola, Nestle USA, Kellogg’s, Kraft Foods, Procter & Gamble, Jim Beam, Kimberly Clark, Anheuser-Busch and many other advertisers.
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| Title | Duration | |
|---|---|---|
| Introduction | 6:21 | |
| Why We Need Validating Campaign Measurement | 2:57 | |
| Video Advertising | 2:57 | |
5 Ways to Enhance Digital Ad Delivery
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24:02 | |
| Validating Target Audience | 6:55 | |
| Case Study: Kellog's | 3:02 | |
| Actions You Can Take | 1:40 |
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