Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 1)

This is a post by Laurie B. Beasley, Co-Founder and President, Beasley Direct Marketing, and Tom Judge, Vice President Strategy, Direct Marketing Partners You might think we’re exaggerating, but we’ll show you how easy it is to reach 13 or more touches just to get to the point where a lead has provided enough information … Continue reading Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead (Part 1)