Marketing Automation Archives - Page 3 of 4 - Online Marketing Institute

OMI Blog-Marketing Automation

A user who buys from your site once is a first-time customer. When this first-time customer comes to your site for a second time and makes a

Tracy Vides's picture May 18, 2014 byTracy Vides

Modern marketing is all about using technology to more efficiently and effectively produce revenue. Tapping into the “digital body language

April 18, 2014 byMary Wallace

In our final installment on how to develop and nurture sales-ready qualified leads (here is the last post on multi-touch email & te

B2B marketing, lead management, lead nurturing, marketing automation

January 14, 2014 byLaurie Beasley

Don’t let the term “Big Data” scare you off; just because there is a ton of customer data available at your fingertips, does not mean it’s u

b2b sales, big data, marketing automation

January 8, 2014 byNicolette Beard

In the previous four posts on the importance of multi-touch lead nurturing, we discussed what it takes to deliver a qualified, sales-ready l

lead management, lead nurturing, marketing automation

December 20, 2013 byLaurie Beasley

In our last post, we examined the first four out of eleven ways to shorten the qualified lead generation process: planning, clearly defining

December 11, 2013 byLaurie Beasley

If you’ve followed our first two posts on delivering better qualified leads, you understand why it can easily take 13 or more “touches” to c

B2B marketing, lead management, lead nurturing, marketing automation

December 6, 2013 byLaurie Beasley

In our first post on this topic, we examined why marketing is generating too few sales-ready qualified leads and our solution to the problem

B2B marketing, lead management, lead nurturing

October 24, 2013 byLaurie Beasley

Many companies invest tens of thousands of dollars a year in marketing automation software. They are promised better tracking and easier nur

lead nurturing, marketing automation

September 9, 2013 byLaurie Beasley

This past Monday, OMI lead instructor Carlos Hidalgo taught our Marketing Automation Crash Course. His three, 30-minute classes covered the

B2B marketing, lead management, lead nurturing, marketing automation, online marketing

June 13, 2012 byRosie Ellis