Employees from these great companies choose the Online Marketing Institute for certifications



Flexible, self-paced certifications that boost your career.

Gain the skills and credentials to expand career opportunities, and improve digital marketing results.

Courses designed and presented by a recognized and respected faculty.

Classes are taught by industry thought leaders, keynote speakers, best selling authors, and leading practitioners.

Develop marketable skills

Develop skills to build, integrate and execute digital marketing strategies, tactics, and tools that can maximize your earnings and revenue potential. Learn how to successfully plan, execute, measure and analyze high-ROI digital marketing campaigns.

Certification programs are perfect for:

  • Marketing professionals new to digital marketing
  • Digital marketing professionals that want to master a specific discipline
  • New graduates looking to secure a job in digital marketing
  • Small business marketers looking to grow their business
  • Agency and client services specialists who want to help their clients succeed

How it Works

Every certification program includes

Every certification has carefully curated video classes specifically designed to teach best practices, theory, and application of a specific digital marketing specialty.

All classes are self-paced, so learn on your own time.

Each certification course culminates with a final exam. Participants are allowed to take the examination up to 3 times. Upon passing the final test with 70% or higher, learners are given a certificate of completion that can be displayed on professional networks, CV’s, or other digital arenas.

Time & Cost

Certification enrollment ranges from $359 – $1499 per certification

Certification courses range from 10 hours to 30 hours of video instruction and exam time. Perfect for students or working professionals. Set your own schedule and take classes at your own pace.


Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 30-60 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of about 30 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Upon completion, OMI will send you a digital certificate via email.
Certifications consist of 30-60 minute classes with either narrated slide presentations, or instructors on-camera with additional animations to maximize the learning experience. Additional support materials may be available for download. Examples include, class transcriptions and glossary of terms.
At this time, most course content and other reference materials are not offered directly.
OMI’s Certifications are constantly being updated to match the industry’s latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information.
The Online Marketing Institute has been involved in online education for over 10 years. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more.

Still have questions?

We’re here to answer your questions about certifications. Submit your inquiry below and we’ll get back to you by the next business day.

Level 1 Certifications

Essentials and Strategy

Level 1 certifications provide broad knowledge across the major domains of digital marketing.