Mobile Marketing Certification
With Mobile surpassing the computer in accessing the web in 2015 and nearly 70% of the all purchase having a mobile touch point in the buying cycle, we all must find answers to serving the need. This explosion of mobile internet usage has created both opportunities and challenges for marketers. Smartphone users, now armed with internet access and location-aware hardware everywhere they go, are demanding more of businesses-greater awareness of their needs, greater ability to respond with personalized and time-and-location-sensitive offers, and more accessible and useful customer service presences.
The key challenge for today’s marketers is to learn how best to serve a newly-empowered customer base, in order to forge lasting customer relationships.
As a Mobile Marketing Certification student, you will:
- Master what you need to do to create successful mobile experiences in your owned media
- Understand how mobile responsive design will drive a great user experience
- Learn best tactics and applications for building a mobile app
- Take a deep look at social media and mobile marketing’s impact on Facebook, Twitter and UCG
- Learn mobile advertising and PPC best practices
- Learn the most effective measurement and optimization techniques for mobile
- Leave with a to do list to engage your mobile customer base and forge lasting customer relationships.
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