Landing Page Optimization for B2B Marketing
Having a dedicated landing page for your PPC prospects is the key to converting them into leads. This lesson will provide an overview of the all-important landing page, as well as landing page optimization tactics to create consistency and a direct path to purchase in the B2B market. For you, that means optimizing that path.
What You'll Learn:
- Critical components of an effective landing page for a B2B organization
- How to build your brand, trust, and relationships on your landing page
- What traditional salespeople can teach you about effective landing pages
- How to tailor relevant information from your click-path