Creating Content that Converts: Lean Content Marketing for Lead Generation

  with Dayna Rothman

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Class Overview:

While content marketing may seem like a challenging undertaking, with the right plan and team in place, your efforts are sure to pay off. Watch now to see how you can create engaging content that converts with less time and resources than you ever thought possible.

What You'll Learn:

  • How to create a content marketing plan and put it into action immediately
  • Important content marketing techniques to save time and resources
  • How to build your content marketing plan based around themes and personas
  • The 3 principles of content marketing optimization that every successful marketer must follow