How to Build B2B Campaigns on Google Display
The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.
By utilizing the Google Display Network, advertisers can target their ads to web content that is relevant to their B2B audience. Everyday business-focused individuals read a ton of content related to their jobs, their career development, industry associations, and the ongoing needs of their companies.
Watch now to see how you can take advantage of the vast impression opportunity that resides on the Display Network.
What You'll Learn:
- How to write ads for the Google Display Network that will attract clicks and leads
- The process of setting up Google Display Network campaigns in order to target a B2B audience
- How to utilize the various targeting functions within Google AdWords for optimal Display Network distribution
- How to generate demand for a little-known or freshly-launched B2B product or service.