How to Make Marketing Agile

  with Frank Days

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Class Overview:

The popularity of agile marketing is growing quickly, and it is now becoming a critical component of a successful integrated marketing program. In this class, you will learn how companies are adapting to agile marketing techniques and ways that these practices can help you to improve the performance of your own integrated marketing approach.

What You'll Learn:

  • What agile marketing is
  • Why you should go agile
  • The benefits of going agile for marketers
  • The challenges of going agile
  • Case studies of how people are using agile in marketing.