Class Overview:

Content marketing continues to be an integral part of B2B and B2C strategies alike. 91% of B2B marketers use content marketing and 86% of B2C marketers use content marketing. Each are employing over 10 tactics. It’s no surprise that we are tasked to create more views, more shares, more engagement, more content.

More and more organizations are looking to build content marketing teams. The questions left on the table are: How do we do more with less? How do we build the right team? What are the right processes to follow?

What You'll Learn:

  • The common content marketing challenges, and how to solve them
  • How to build your content marketing dream team
  • The dos and don’ts of content marketing
  • Best practices for managing your content workflows
  • The tools to help streamline your content processes.