Class Overview:

This social CRM marketing class shows you social CRM tools that let businesses see a more complete view of their customers, in part by analyzing audience behaviors within social media channels. An investment in social CRM can have positive business impacts across the organization from identifying leads, resolving problems, and sourcing ideas to building advocacy. Businesses are embracing social CRM techniques to create innovative social programs, improve customer care, and streamline customer research. Similarly, social CRM strategies can be applied in innovative ways to boost performance and customer retention. This social CRM class, Social Intelligence Drives Social CRM, instructed by LaSandra Brill, shows how social CRM can have positive impacts throughout businesses.

What You'll Learn:

  • Audience buying behaviors when it comes to social media
  • The keys to social CRM
  • Best practices for creating an environment to move followers to buyers