Solving Your Content Crisis

  with Chris Baggott

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Class Overview:

Marketing is facing a crisis. In the past decade, we have evolved our data systems to understand our consumers and prospects from every angle & touch point. We have never had more efficient to effective distribution channels (search, email, social and mobile). Now we are faced with the last great challenge—we need content.

Find out why content is the weak link in our goal to deliver the right message to the right person at the right time through the right channel. You’ll see how Bass Pro Shops, Gymboree, and Cvent are tapping the expertise of employees and customers to develop content for blogs, email marketing and social media, boosting click-through-rates and engagement.

What You'll Learn:

  • How advanced marketers are leveraging personas as part of their content strategy
  • How to empower employees and your audience to create large volumes of relevant, sharable content
  • How to leverage and repurpose content across all channels
  • Where to source and house all of your content
  • The do’s and don’ts of B2B & B2C social sharing.