Class Overview:

Technology companies are known for being on the cutting edge and for driving innovation. However, much of their content reads like boring technical manuals and fails to engage customers. This can be a huge problem if you are in the 71% of B2B technology marketers who use content to generate leads. This class will show B2B technology marketers how to create customer-focused content that keeps their target audience engaged.

What You'll Learn:

  • Technology marketers’ biggest content mistakes and how to avoid them
  • What technology buyers really think about your marketing
  • How to encourage technology buyers to take action after viewing your content
  • Tips on how to create content that helps you stand out.