Building a Social Media Strategy for the Manufacturer

  with Phil Paranicas

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Class Overview:

While the right content is at the core of an effective social media strategy, capitalizing on the features of each social channel is critical for engagement, community growth and ultimately, success. In this class, you will learn the unique challenges manufacturers face, and explore how viewer expectations change from one social platform to the next. This class includes a real-life example illustrating how you can adjust your strategy and content accordingly for long-term, multi-channel success.

What You'll Learn:

  • What constitutes great content
  • How social strategies for manufacturers/B2B differ from those of B2C
  • How expectations vary across social platforms
  • Channel-specific content marketing tactics.