Class Overview:

When it comes to marketing your brand and maximizing earned media, the value of content as part of the marketing mix is growing ever stronger. Marketers are tasked with providing an influential and engaging outlet to market one’s brand across multiple channels—as well as increase search visibility at each stage of the buying cycle.

Watch now to learn how to create a framework for matching your audience needs with captivating content to navigate through the complexities of the marketing funnel and drive action on the part of your target audiences.

What You'll Learn:

  • How to develop the right content to fit each stage of the buying cycle
  • Why press releases are an excellent and low-cost lead generation channel
  • Ways in which multimedia content drives enhanced audience engagement
  • How to create an editorial calendar for B2B content