Class Overview:

This class focuses on content creation and best practices for how to do it. This can be the most challenging part of executing a great social media and content strategy – but in this course participants will step through clear techniques for using multiple platforms, creating content that engages users, and specifically learning how to create great blog posts, podcasts, tweets, white papers, ebooks, infographics, webinars, online video and more. Each platform is discussed along with tips and tricks for how to most effectively use that platform. In addition, this course goes beyond content creation to also focus on the power of great curation and how that can be used as part of an effective social media and content strategy as well.

What You'll Learn:

  • Content creation vs. curation – when and how to use each for the best results
  • 8 methods of content creation
  • 5 models of content curation (and when to use each)
  • Tips & Tricks –non-obvious ideas to amplify your results from blog posts, podcasts, tweets, white papers, eBooks, infographics, webinars, and online video and get your content seen and shared.