Class Overview:

Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they’re missing out on opportunities to get more leads and sales from their online channels.

Watch now to learn how to create a plan and roadmap to take your organization to the next level.

What You'll Learn:

  • How to structure a digital marketing plan using the SOSTAC and RACE frameworks
  • The key components of a successful digital strategy
  • How to review your website and communications, and start to improve them
  • How to integrate digital marketing with other marketing activities
  • How to use content marketing to drive growth.