Class Overview:

Marketers now understand that engaging with influencers is a key component of any content marketing strategy. Fortunately, identifying those influencers is becoming much easier thanks to search and social analytics. But crafting a successful engagement strategy entails a deeper dive into understanding how influencers tick and how their behaviors differ based on the social platform. This class will share insights from both a brand and influencer perspective so marketers can tailor their content strategies to the influencers and platforms that best match their consumer.

What You'll Learn:

  • How to engage with influencers in a tailored fashion across social
  • How to distribute content with influencers most relevant for each platform
  • How to leverage analytics to understand the performance & contribution of each influencer.