Opportunities in Content Marketing
This class provides a thorough overview of the annual Content Marketing Institute’s annual content marketing benchmarking study, including trends and best practices for this year and beyond.
What You'll Learn:
- The latest research on content marketing, including spending trends, usage and the biggest challenges for content marketing
- The biggest struggles for marketers when it comes to content marketing
- Multiple case studies on who’s doing content marketing well and ideas you can steal to drive business in your organization through content