Class Overview:

This class provides a thorough overview of the annual Content Marketing Institute’s annual content marketing benchmarking study, including trends and best practices for this year and beyond.

What You'll Learn:

  • The latest research on content marketing, including spending trends, usage and the biggest challenges for content marketing
  • The biggest struggles for marketers when it comes to content marketing
  • Multiple case studies on who’s doing content marketing well and ideas you can steal to drive business in your organization through content