Class Overview:

To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify an agency’s real core competencies. You need to consider what to ask yourself, what to ask your agency, and what any agency should be asking you. Understanding these key questions will help you find the right agency to optimize your search marketing, and meet or exceed your goals. Once an agency is selected, learn how to manage the relationship and get the most out of each engagement.

What You'll Learn:

  • How to identify what you need to get out of a search vendor
  • Questions to ask agencies when considering their services
  • How to manage your relationship with the agency you select
  • Maximize your ROI from your agency