Class Overview:

This social promotions marketing class, A Social Promotions Primer, taught by experienced instructor Ben Pickering, offers an overview of different types of promotions and how to begin planning your promotions. In social media promotions marketing, maximizing exposure is just one of several crucial elements in running a successful contest or promotion. Social promotions experts understand that high visibility drives engagement during a contest or sweepstakes, and that a well-run promotion can have a strong impact on the business. Having an understanding of the types of promotions helps social media marketers use the right social promotions techniques to drive participation and engagement, which often leads to new customers and strengthen existing brand advocacy.

What You'll Learn:

  • Understand different promotion types
  • Key legal considerations when planning a promotion
  • Do’s and Don’ts of Facebook Promotional Guidelines
  • Contest marketing best practices
  • Maximize exposure with a mix of social media, public relations and traditional marketing