The Business Case for PPC

  with Jamie Smith

Get instant access to this class and more.


Start My Free Trial


Already a subscriber? Click here to log in

Start your free trial now, and begin learning digital, anywhere—with unlimited access to video lessons from leading digital marketing experts.

Class Overview:

Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any marketing dollar. Consider this lesson part two of how your customers find you.

What You'll Learn:

  • Goal-setting and key performance indicators that must be in place in order to ensure ideal tactical planning and execution of a PPC strategy.
  • The VCCC strategic approach to PPC: Visibility, Creative, Continuity and Conversion.
  • How to develop a keyword position and bid strategy. Make your ads Visibile.
  • The art of writing compelling ads. The Creative is key.
  • How to make customers feel Continuity from Keyword to Ad to Landing page, and as a result, increase Conversion.