Using Google+ for Search Rankings & Brand Reach

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Class Overview:

Technology is giving every brand the ability to be more human and engage with their customers in personal, meaningful ways. In this class, learn how Google+ helps you express your brand, create deeper connections with your audience and get discovered across Google and the web. Real world examples from brands will show you how Google+ help brands meet their marketing objectives — such as building awareness and influencing consideration.

What You'll Learn:

  • How to create a home for your brand on Google
  • How to start conversations and build relationships with your audience
  • How to help users discover your brand’s content on Google
  • How to improve your search and display marketing campaigns with Google+.