Digital Marketing Automation and Campaigns: Digital Marketing Automation

  with Dan Gallo

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Class Overview:

In this course, learners will get a practical look at marketing automation tools and how to use them successfully. Learners will benefit from a case study covering CRM, Direct Email Marketing and SEM Ad words. This course ties all the foundational elements for digital marketing.

What You'll Learn:

  • Define what marketing automation tools do
  • Define the difference in the top 3 platforms of marketing automation tools
  • Explain the technical features and benefits