Digital Marketing Automation and Campaigns: Digital Marketing Automation
In this course, learners will get a practical look at marketing automation tools and how to use them successfully. Learners will benefit from a case study covering CRM, Direct Email Marketing and SEM Ad words. This course ties all the foundational elements for digital marketing.
What You'll Learn:
- Define what marketing automation tools do
- Define the difference in the top 3 platforms of marketing automation tools
- Explain the technical features and benefits