Class Overview:

Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be doing it better—writing stronger, more effective subject lines, one-shot missives, and multi-part email series? Of course! Watch now to learn how to make the words sing your song and hit the sweet spot of your customers and prospects to get them clicking—and converting.

What You'll Learn:

  • How to distill your message to its core essence
  • How to determine the right tone and voice for your emails
  • How to dig beyond the features to the benefits of your products/services
  • When to use short vs. long copy
  • How to use graphics and design to support your message, not overwhelm it