Email Marketing Getting Started: Build Your List Organically
Students will learn the necessary steps they must take before sending a single email, starting with how to build an email database. The module covers the back-end details of how to produce and manage email campaigns, and how to set up a content calendar for consistency and frequency.
What You'll Learn:
- Explain the importance of online signup
- Identify essential and non-essential parts of signup form
- List off-line opportunities to build list
- Identify factors to enable customer service or or other staff to capture emails