Email Marketing Getting Started: Build Your List Organically

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Class Overview:

Students will learn the necessary steps they must take before sending a single email, starting with how to build an email database. The module covers the back-end details of how to produce and manage email campaigns, and how to set up a content calendar for consistency and frequency.

What You'll Learn:

  • Explain the importance of online signup
  • Identify essential and non-essential parts of signup form
  • List off-line opportunities to build list
  • Identify factors to enable customer service or or other staff to capture emails