Class Overview:

Watch now to get a specific blueprint for email newsletter development—from program strategy to audience targeting to editorial planning, content, design and subscriber management.

What You'll Learn:

  • How to develop a successful, efficient roadmap to email newsletter creation that will save you time and frustration over ad hoc development
  • The seven steps to creating a successful email newsletter program
  • How newsletters strengthen your content marketing strategy
  • How to use an editorial calendar to develop and manage your email newsletter schedule and content
  • Graphic design and layout approaches congruent with high readability, usability and response.