Email Newsletter Foundations: A Roadmap for Success
Watch now to get a specific blueprint for email newsletter development—from program strategy to audience targeting to editorial planning, content, design and subscriber management.
What You'll Learn:
- How to develop a successful, efficient roadmap to email newsletter creation that will save you time and frustration over ad hoc development
- The seven steps to creating a successful email newsletter program
- How newsletters strengthen your content marketing strategy
- How to use an editorial calendar to develop and manage your email newsletter schedule and content
- Graphic design and layout approaches congruent with high readability, usability and response.