Class Overview:

Profitably marketing to boomers and seniors online requires an intentional and meaningful share strategy. This class will discuss how the country’s leading digital agency’s campaigns receive between 10-300% of their successful goal completions via word of mouth online from boomers and seniors.

What You'll Learn:

  • Why sharing and word of mouth are essential in developing campaigns
  • What it means to “inspire influence”
  • How and why adults in the second half of life share
  • Tips for how your brand can increase meaningful sharing right away.