Engaging Boomers and Seniors in Online WOM
Profitably marketing to boomers and seniors online requires an intentional and meaningful share strategy. This class will discuss how the country’s leading digital agency’s campaigns receive between 10-300% of their successful goal completions via word of mouth online from boomers and seniors.
What You'll Learn:
- Why sharing and word of mouth are essential in developing campaigns
- What it means to “inspire influence”
- How and why adults in the second half of life share
- Tips for how your brand can increase meaningful sharing right away.