Class Overview:

This social media email marketing class shows email marketers how to improve email marketing relevancy through the integration of consumer and social data. Businesses find that using social data for email marketing programs improves their capability for delivering highly-targeted, relevant brand messages. The integration of social and customer data is composed of 5 main steps: audit data, translate information into data, model and prioritize, test segmentation and repeat. Using Social & Consumer Data to Improve Email Relevancy, Instructed by Stephanie Miller, gives businesses the opportunity to increase the effectiveness and value of their email marketing program.

What You'll Learn:

  • The opportunities that your data gives you.
  • The 5 steps of using data effectively: Audit Data, Translate information into Data, Model and Prioritize, Test Segmentation, Repeat.
  • Do your customers read your email on computers, phones or both?
  • Simple and effective tactics that better engage your target audience.