Class Overview:

It is crucial for small businesses to understand the fundamentals of developing a memorable brand, and branding’s role in a successful marketing program. Digital branding is an essential marketing tool that, when done properly, uniquely identifies a business. In this class, you will learn how branding is important to a small business’ success, and how careful evaluation and research is critical before implementing. You will learn how branding should be used for your small business to advocate a stronger marketing program moving forward.

What You'll Learn:

  • What a brand is and why it is important
  • How a memorable brand is developed
  • The difference between corporate and product or service branding
  • Why you should consider rebranding