Digital Drivers, Success Metrics & The Integrated Ecosystem
Drivers are the messages that inspire people to visit a brand destination. In this class, we review all of the primary types of drivers and how to use them to reach the right audiences. We also look at measurement and how to approach your metrics from the top level to separate them into the various types that are helpful for different situations.
What You'll Learn:
- How to master the main driver forces that bring audiences to engage with your content, including search, advertising, email, content and PR
- How to take a deep dive into the pros and cons of every type of digital driver, from search marketing to social advertising – and understand which tactics are right for which situations
- How to classify different metrics into different categories based on the information they provide you and the audiences in our organization which they may be useful for
- A roundup of current metrics and analytics platforms that are available and an overview of what sort of information may be valuable and what may not.