Class Overview:

Digital Media Fundamentals is designed to provide the basic fundamentals of developing a digital media campaign. The focus will be on planning and buying basics, understanding elements of strategic approach, essential buying tactics, plan development, and how to analyze, optimize and develop delivery reports.

What You'll Learn:

  • how to translate campaign goals and objectives into a campaign strategy
  • create a target audience profile using research tools
  • establish KPIs or campaign success metrics
  • review vendor proposals, comprehend optimization and develop delivery reports.