Class Overview:

Marketers are consistently overwhelmed by an ever-increasing array of new digital marketing technology and tools. The challenge has become both delighting customers and driving results when technology becomes a burden, To generate the best results, marketers need to remain agile and in control. Tag management is a new class of application that enables marketers to launch campaigns faster and easier, test new vendors at the drop of a hat, and increase conversions. In this class, you will learn how to use this tool, and how it also serves as a key foundation for powering unified marketing initiatives across all digital touch-points.

What You'll Learn:

  • Why 87% of marketers consider tag management vital to their success
  • How to increase your marketing velocity and launch more campaigns
  • How to avoid vendor lock-in and use best of breed marketing solutions
  • How to dramatically improve site performance and conversions
  • How to market to customers more effectively across all digital touch points.