How to Build a Digital Strategy
To begin this program, we will take a deep look at the components of digital marketing and how drivers, destinations and experiences explain the fundamentals of digital strategy. Taking lessons from multiple visual approaches and Infographics, you will learn about the different types of digital experiences, how to describe business value and finally take a deep dive into the digital strategy of the world’s most pioneering digital brand.
What You'll Learn:
- How to define business value from digital in a way that describes what impact you will have
- How digital marketing really works and how the pieces fit together
- The 5 types of digital experiences, 5 types of digital destinations, and 5 types of digital drivers that define everything you can do with digital marketing
- A case study on 5 Lessons from the world’s most strategic digital brand