Class Overview:

With increasing online competition and growing complexity from a myriad of devices, you need to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience. This will help you deliver the right content to the right person at the right time, and keep visitors coming back for more.

What You'll Learn:

  • Why personalization, personas and targeting matter more than ever
  • 9 ways you can target anonymous and known visitors
  • Why connecting your CRM and marketing automation systems to your website helps you target content
  • 4 ways to optimize digital experiences across desktops and mobile devices.