Class Overview:

The perfect inbound marketing strategy begins with crafting a story idea that will benefit your audience. In this class, you will learn how PR initiates a streamlined and integrated strategy for marketing success. This class will discuss how to craft PR story ideas to use as bait for pulling leads through your marketing funnel. Learn how putting PR in front of your inbound marketing engine will simplify strategy development, create consistency in brand messaging and attract prospects to your brand.

What You'll Learn:

  • Best practices to develop compelling story ideas
  • How to integrate story ideas throughout your inbound marketing strategy
  • Why you should share story ideas in the context of the platform
  • Tactics to attract prospects through non-branded content
  • Story ideas to create brand consistency.