Target Account Marketing Strategic Mindset

  with Greg Ott

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Class Overview:

Target account marketing is essential to generating more conversions from your dream accounts, and involves several components. Understanding the essentials of target account marketing can help you to focus your marketing budget efficiently and create more conversions. In this class, you will learn how to attract, engage and convert your dream accounts into valued customers.

What You'll Learn:

  • Why quality should rule over quantity in the B2B marketing space
  • Why account-based marketing is important
  • How aligning sales and marketing teams can maximize conversion rates.