Class Overview:

In order to drive more web traffic to your site and increase conversions, it is critical to understand the relationship between online content, its channels of distribution and the top of the sales funnel. In this class, you will develop an understanding of this relationship, dive into the inbound marketing campaign process, and learn the steps to substantially improving traffic from all inbound channels.

What You'll Learn:

  • How to use content to identify where prospects are in the funnel
  • The role of SEO and social media in inbound marketing
  • The effects of content marketing on traffic and conversions by channel
  • How content marketing and conversion work together
  • What the inbound campaign structure looks like and how to deploy it.