Class Overview:

The fragmentation of today’s media landscape means consumers engage with video advertising across multiple devices and platforms. Video consumption is now a pervasive, multi-screen proposition, making the marketer’s job more complex. Managing and executing exceptional brand experiences across screens has become new art, and mastering video convergence and putting in place measurement programs has become essential. In this class, you will learn how to strategize in accordance with both the opportunities and challenges posed by the convergence of video advertising.

What You'll Learn:

  • Best practices when implementing an integrated multi-screen video strategy
  • How advertisers and agencies plan holistically
  • The current video measurement landscape and the key challenges and solutions to bridging the data silos.