Building a Digital Persona to Drive Strategy
In this class, you will learn how to be the company that you yourself would buy from. It is essential to stay active in educating and empowering your target audience, and this class will walk you through the necessary tools for success.
What You'll Learn:
- How to identify buyer personas
- What marketing channels are most effective for your business
- How to create the appropriate messaging for your audience
- How to create a manageable editorial calendar
- How to identify and track achievable results.
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