Building Lead Nurture Programs

  with Mary Wallace

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Class Overview:

The customer is at the forefront of every communication – and in fact – everything a business does. Today potential customers remain hidden from the business until they have progressed over halfway through the buying cycle. Ignoring these potential customers can negatively impact revenue. Through nurture programs, marketing can engage these prospective and convert them into customers. To successfully engage leads and escort them through the buying cycle requires a laser focus on customer needs as well as an understanding of marketing automation, personas, and content marketing. Attend this session on designing and building a lead nurture program to gain critical nuggets of information that will deliver results to your business.

What You'll Learn:

  • How to design an email nurture program that delivers results.
  • Keys for aligning content to engage
  • How to put the pieces together to launch NOW
  • How to understand when leads are ready for sales
  • How to analyze and optimize your nurture program once its in production