Class Overview:

Lead Management is an art and a science. All of your marketing efforts are reflected in the quality of leads and the speed with which those leads complete the buying process. This session puts a spotlight on aligning sales and marketing and documenting the lead flow in order to optimize conversion and velocity.

What You'll Learn:

  • Why marketing and sales must align in order to achieve success
  • How to add accountability for both marketing and sales
  • Tips for document the lead process flow
  • How to analyze conversion and velocity