Class Overview:

According to BtoB Magazine’s study, 46 percent of B2B marketers are currently using marketing automation to boost customer response. However, not all platforms are equal. To create an effective marketing automation program, marketers need to learn how to reach customers across multiple channels. In this class, you will learn how to implement a strong marketing automation strategy to manage and plan effectively, while keeping prospects and customers engaged across a variety of platforms.

What You'll Learn:

  • How to understand the customer journey through marketing automation
  • How to integrate prospect and customer databases
  • How to optimize the segmentation process
  • Why increasing engagement trumps increasing activity.