Emerging Media: Live Video

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Class Overview:

In this course, learners will encounter various emerging trends such as chatbots, visual search, live video, VR 360 and ARMR. Learners will gain a close understanding of each technology, how it applies to marketers, given challenges and ways to best measure.

What You'll Learn:

  • Define the technology and recognize how it applies to marketers
  • Classify the best use cases for the technology
  • Recognize the challenges
  • Identify the best ways to measure it