Introduction to MarTech and AdTech: Data Management Platforms

  with Scot Wheeler

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Class Overview:

In this course, learners will be able to map the structure of the marketing technology stack and define the components in relation to each other. In addition, Learners will be equipped to describe the general structure and use of Client Relationship Management (CRM) systems as well as Data Management Platforms (DMP).

What You'll Learn:

  • Define first, second, and third party data.
  • Describe the general structure and use of Data Management Platforms (DMPs)
  • Describe how the DMP works with CRM at the center of the MarTech stack and why it functions this way